Human-Centred AI
What gets funded gets built. Who funds it shapes what it becomes.
I work with the founders, investors and leaders shaping AI — to build it as an ally to humanity.
I work with the founders, investors and leaders shaping AI — to build it as an ally to humanity.
Deborah Webster believes the greatest opportunity in AI isn't the technology. It's the humans behind it — and they're also its greatest obstacle. She founded AmaniLabs to align the principles of those who fund AI with the technology they're building, because who writes the cheques shapes what gets built. She is a Fellow of ForHumanity and author of Better Than Your Behaviour, a manifesto for leaders who want to do more than keep up with the tech age and are prepared to be worthy of it.
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A timely and transformative manifesto for the modern era of leadership. Bridging business strategy with moral philosophy — a rare harmony between innovation and integrity — for executives, founders and anyone striving to create meaningful impact through conscious, principled action.
"Excellent content. Unique in that it captures very current data on AI, governance, compliance and ethics — and behaviour — at the same time."
"An eye-opener for leaders who are following well-established pathways — with an urgent call for each of us to think again and to re-set. The goal? Creating a better future."
"Very daring and outspoken. I have no hesitation recommending this as essential reading."
AmaniLabs connects principled investors with principled founders — ensuring principles travel with capital through every stage of growth. Getting the best out of AI means getting the best out of the humans who fund it first.
I speak to boards, investor gatherings, leadership conferences and technology forums on the human dimensions of AI.
The most advanced AI in the world is only as good as the humans behind it. This talk names the forces — pride, greed and wilful blindness — that distort what we build and makes the case for a different kind of leadership that gets the best out of both humans and the technology they create.
The principles of those who write the cheques shape everything that follows. This talk is for investors, family offices and sovereign funds who want to understand why principled capital isn't just ethical — it's the most powerful lever we have for building AI that actually serves humanity.
Every technology promises to do things faster. The question nobody is asking loudly enough is whether we're doing better things with it. The decisions being made right now — about what gets built and why — will be harder to reverse than most people realise. This talk makes the case for using that window wisely and pointing AI's extraordinary power at what actually matters.
"I don't ask whether AI is dangerous. I ask whether the people building it are worthy of the responsibility."
A small number of engagements accepted each year — chosen for the quality of the conversation, not the size of the stage.
I work with a small number of investors, founders and leaders at a time. If you're building something that matters — I'd genuinely like to hear from you.