About

The author of Better Than Your Behaviour, Deborah is a trusted innovator and advisor. Providing strategic guidance at the human-technology interface, she ensures that insights and investments—whether human, financial or technological—drive positive and meaningful change. 

About

The author of Better Than Your Behaviour, Deborah is a trusted innovator and advisor. Providing strategic guidance at the human-technology interface, she ensures that insights and investments—whether human, financial or technological—drive positive and meaningful change. 

In a world where the future is yet to be written, I believe progress hinges on our collective ability to guide innovation with compassion and accountability.

Described as a visionary at the forefront of responsible innovation, I guide global executives, investors and founders in embedding ethics within companies and technology. With a background in Psychology and Business Studies, and certifications in Artificial Intelligence, Blockchain Technology, ESG Investing and Auditing of AI, Algorithms and Autonomous Systems, I bring a unique perspective to the intersection of technology and societal impact.

In Better Than Your Behaviour, I explore the complexities of corporate decision-making and the path to ethical leadership in an increasingly challenging business landscape. I emphasise the crucial link between present-day decisions and future outcomes. Through keynotes, podcasts, strategic counsel and ventures, I demonstrate how ethics and responsibility can drive value creation.

‘Better Than Your Behaviour’ is an eye-opener for leaders who are following well-established pathways – with an urgent call for each of us to think again and to re-set. The goal? Creating a better future. A core theme is to learn from AI patterns to upgrade our own internal code, focusing on our character and integrity as core aspects to consider. The author also suggests how we can work with AI effectively to power ethics-based organizations — as we work on building better versions of ourselves as individuals, teams and communities. This is a practical business book that urges the reader to think, self-assess (with question sets to assist with this) and – most importantly – do.

Angelica Micallef Trigona

Director of Corporate Communications, Hornetsecurity

Based in Dubai, I work with clients globally – humans committed to advancing technology anchored in ethical responsibility for the betterment of present and future generations. If you share my passion for guiding technology with compassion and accountability, I invite you to connect with me. Whether you’re interested in ethical innovation, seeking strategic advice or exploring collaboration opportunities, feel free to reach out via the contact form below or connect with me on LinkedIn to start a conversation.

 

Women in the Boardroom Interview: Shaping the Future of Ethical Leadership

Rethinking Ethical AI Beyond Regulation: Corporate Decision-Making

What if earth held shares in our companies?

Rethinking the way we frame entrepreneurial success stories

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