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What we build today

creates our tomorrows.

Let’s build wisely.


Hi! I’m Deborah

Whether you call it ESG, stakeholder capitalism, triple bottom line, or whatever the flavour of the month may be, we need to recognise the decisions and actions we make today shape and impact the future. It’s time for all of us to be on the right side of change, and for that, we need to get better in three critical areas:

Deborah Webster


Our willingness and courage to challenge the status quo and not wait for others to pass laws, regulations, standards or any other myriad of excuses we come up with to delay the change we need. We need people in positions of power and influence to actually lead – not just in what we say, but in what we do!


The ability to look at things differently and from various perspectives. To identify what doesn’t work, be proactive in finding solutions AND putting them into action. And whether it’s reinventing business processes or creating tech, it’s about embedding responsibility and ethics at the heart of what we’re creating.


Recognise EVERYONE is in the impact space, only at the moment the majority are on the negative impact side of the equation ;-). And that’s ok – transformation takes time. But we need to hustle! You must be honest, identify the good, the bad and the ugly of your operations, and proactively work to tackle them. Ultimately, if they’re not factored into your balance sheet, the consequences are impacting someone else’s.


Ways to Engage

Having an impact requires more than talk – it requires action. I engage entrepreneurs, investors and business leaders to think and build better.

Analysis & Advisory

I bring fresh thinking and perspective to boards and investment committees on ESG, sustainability and impact and unique analysis of human dynamics, growth trajectory and impact of deals.

Speaking & Moderating

Described as an inspirational and thought-provoking presenter, I engage audiences as a keynote speaker and panel moderator, online and in person. I also work with clients to create follow-on activities to turn talk into action.

Projects & Collaboration

I partner on initiatives related to innovation, leadership and impact. I increase reach and impact by identifying and engaging other partners with aligned intentions and complementary capabilities.

About me

People often say I have a unique way of thinking and the courage to say it as it is.

I’ve always been curious. My first word at age 3 (another story for another day) was “why”. And I’ve always been driven to leave the world in a better state than I inherited it. These are the core reasons I continually seek to understand how we got to where we are and how to create a better future.

I’ve been really lucky in my experiences across various industries and cultures with companies at multiple stages.

These experiences have given me unique insight and perspective on leadership, innovation, impact and ethical practices around data and technology. I love engaging with people, be it in a boardroom or on stage, to encourage people to find better ways of doing business and to share tools and models I’ve developed, tested and deployed to help people and companies get results and positive impact.

I feel very blessed that the people I work with trust my perspective, insight and no-BS approach. I look forward to learning more about you and how I can help.


Get in Touch

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