What we build today

creates our tomorrows.

Let’s build wisely.

DEBORAH WEBSTER

AUTHOR OF BETTER THAN YOUR BEHAVIOUR

THE BOARD MEMBER REPRESENTING FUTURE GENERATIONS

What we
build today
creates our tomorrows.
Let’s build wisely.

DEBORAH WEBSTER

AUTHOR OF BETTER THAN YOUR BEHAVIOUR

THE BOARD MEMBER REPRESENTING FUTURE GENERATIONS

Discover Better Than Your Behaviour,  a compelling guide for modern leaders at the crossroads of technological change and ethical decision-making. Authored by Deborah Webster, this book challenges the profit-first mindset, offering deep insights into leadership psychology and systemic incentives that impact ethical choices. With engaging case studies, it’s a must-read for those seeking to navigate the complexities of leadership with integrity and drive meaningful, sustainable change in our dynamic world.

Whether you call it ESG, stakeholder capitalism, triple bottom line, or whatever the flavour of the month may be, we need to recognise the decisions and actions we make today shape and impact the future. It’s time for all of us to be on the right side of change, and for that, we need to get better in three critical areas:

Leadership

Our willingness and courage to challenge the status quo and not wait for others to pass laws, regulations, standards or any other myriad of excuses we come up with to delay the change we need. We need people in positions of power and influence to actually lead – not just in what we say, but in what we do!

Innovation

The ability to look at things differently and from various perspectives. To identify what doesn’t work, be proactive in finding solutions AND putting them into action. And whether it’s reinventing business processes or creating tech, it’s about embedding responsibility and ethics at the heart of what we’re creating.

Impact

Recognise EVERYONE is in the impact space, only at the moment the majority are on the negative impact side of the equation ;-). And that’s ok – transformation takes time. But we need to hustle! You must be honest, identify the good, the bad and the ugly of your operations, and proactively work to tackle them. Ultimately, if they’re not factored into your balance sheet, the consequences are impacting someone else’s.

FEATURED IN

Ways to Engage

Having an impact requires more than talk – it requires action.

I engage entrepreneurs, investors and business leaders to think and build better.

Board Governance
4.0

I guide boards to think differently, from navigating ESG and ethical AI to stakeholder capitalism. My advice sharpens perspectives, equipping leaders with foresight to unite growth and positive impact.

Speaking & Thought Leadership

I spark critical conversations on responsible innovation and ethical tech through keynotes, panels and podcasts. My insights propel companies and industries towards a future where human values anchor technology.

Ethical Investing & Impactful Ventures

Directing capital to where innovation and integrity align, I partner with investors to ensure their returns are matched by societal impact, fostering a future shaped by responsible progress.

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