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Having a compelling purpose matters, but what you do in practice matters more.

–   Deborah Webster   –

A thought-provoking speaker and advisor, building better businesses for a better future

Deborah has interviewed great leaders and entrepreneurs from around the world, and mapped what she refers to as their personal algorithm – experiences that shaped them, people that influenced them, aspirations that drive them and how these impact the work they do and who they become. Unique stories in their own right, there were similarities between them – a pattern that maps the keys to success.  Deborah translated these elements into a model called AMANI™. Read full bio.

A thought-provoking speaker and advisor, on better businesses for a better future

Deborah has interviewed great leaders and entrepreneurs from around the world, and mapped what she refers to as their personal algorithm – experiences that shaped them, people that influenced them, aspirations that drive them and how these impact the work they do and who they become. Unique stories in their own right, there were similarities between them – a pattern Deborah translated into a model called AMANI™. Read full bio.

The story behind AMANI™

WISHES and ASPIRATIONS in ARABIC – PEACE and HARMONY in SWAHILI, AMANI is more than a name. It represents a multicultural outlook and better way of doing business.

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