There is a great talk and initiative by Angela Maiers entitled “You Matter”, and how these two words could positively impact our lives.

It really puts into perspective and simplicity the manner in which we conduct ourselves in our daily interactions, with great relevance for the corporate world and our business dealings.

Consider Customer Care for a moment. How many times do you interact with representatives who simply do not seem to care, let alone make you feel that you matter.

Or of trying to have a conversation with someone who is affixed to their computer or mobile, or looking elsewhere.

Or simply not being acknowledged.

Do these make you feel that you matter?

For if we are making people feel they don’t matter, we make them feel insignificant. And since what goes around, comes around, the deeper question is, do you feel you matter?

For me, these two words “You Matter” have brought to the forefront of my mind a simple code of conduct – going through each day, being present, truly engaging with and caring about people we come into contact with, even people we come across in the street – a simple smile, offering a helping hand, being kind. Isn’t this what being human is ultimately about? I cannot fathom why many people stop being human as soon as they walk into an office building and hide behind “but this is business”.

We have a tendency as humans to complicate simplicity, coming up with words that become so overused they become jargon and meaningless: employer of choice, corporate social responsibility, ethics – all very noble in their own right and when done with the spirit the words themselves intended. And yet ‘You Matter’ for me personifies many of these. If every interaction we have, every decision we make, are centred around these two words, how different would our days be, the people around us, our families, our businesses, our communities. How different would we be? How different would you be if you felt you mattered?

I believe everyone has a purpose and yes, each and every one of us matters. I believe now is a good time to let go of our past, our titles and our pride, and be someone who matters by making someone feel they matter. Will you choose to matter?


Headhunter turned talent spotter, Deborah creates the connect between people of character and companies with principles. The Founder of AMANI™, she is an advocate for business being a force for good, vested in the impact business has in both economic and social terms across various strata of society.

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